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\usepackage{hyperref}
\begin{document}
Just \hyperlink{label1}{Click me!}. In the paper \cite{Test00}...
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\hypertarget{label1}{I'm target}
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\begin{thebibliography}{99}
\bibitem{Test00} T. Test, \emph{Test testing tests}, Journal of Testing
\end{thebibliography}
\end{document}